Hi there, I’m David, a former web producer who quit the corporate grind and moved to Barcelona in 2017.
I started coding and designing my first website in 1994 at New York University.
There was something beautiful and mathematical about web design.
It combined the pleasing aesthetics of graphic design with the structured nature of programming.
I liked how the two danced together.
I learned enough on my own to have the confidence to start my own boutique agency.
Over 15 years, I worked with all types of clients.
When I got tired of handling everything on my own, I took another career path and worked for other agencies.
Some large and very prestigious, others small and scrappy.
The work produced at these agencies was always top-notch, but over time I became aware of something universal—dealing with clients is not easy.
I had the mistaken assumption that if you do great work, clients will naturally want to treat you with more respect.
I was wrong.
The world doesn’t owe you respect; it’s something you have to create for yourself.
You can’t trust clients to be fair and reasonable.
But what you can do is take back control—do great work on your terms.
What it comes down to?
Attract better clients.
Clients who trust your creative problem-solving skills and want to work with you.
If you’d like to continue this conversation, you can join my email at the bottom of the page.
I write about the following:
How to articulate your passions, talents, and skills that spark an immediate interest in what you do and inspire people to want to contact you.
The importance of attracting the right type of client—one who respects your expertise and is willing to pay you what you’re worth.
Standing out in any crowded industry by focusing your message on who you serve, how you deliver value and what makes you unique.
Becoming known as an expert, not an “order-taker-for-hire.”
Have clients seek your expert advice and thought leadership rather than tell you what to do.
Find work that gets you excited and motivated in the morning.