Asking a client if they know of anyone who could use your service.
Overview
You may feel shy or even pushy to ask your previous clients for a referral. But understand this—your best advocates are people who already know and trust you. They’ll refer you to people in their network. You can land some of your best clients from people you already know.
Hi <Client>,
How has <insert previous project you worked on together> been going?
It’s been a while since we chatted, and I wanted to let you know I’m currently taking on new clients. I help <your target audience> who need <your area of expertise>.
If you know of anyone who needs this type of help, I’d love a chance to speak with them.
My portfolio, bio and relevant service information can are here: < related links>.
Referrals are a significant part of my business and I’d appreciate you passing my name along.
I’m opening my calendar this week and would love some new creative challenges.
<You>
Notes & Strategy
Satisfied clients are usually more than happy to refer you to someone they know.
People want to refer trusted service providers to their friends and colleagues.
Make it easy for them by writing an introduction to your services and providing links to your work.
Clients should be able to easily cut/paste your bio and your service offerings.
Only ask your best clients—the ones you have the closest relationship with.
Be specific about your area of expertise and the type of work you’re looking for.