How to decline a new client lead.
Overview
When an inquiry arrives in your inbox that you can’t take on, it’s important to say “no”—respectfully, but firmly. Without a plan for clear communication, unwanted project requests can drain you of time and resources.
Hi <Prospect>,
Thanks so much for writing.
After reading your <email / proposal> I see you’re interested in <client request>.
This falls just outside the scope of my skill set and what I do best.
I focus primarily on <your area of focus>.
It’s important for me to focus on work I excel at—therefore, I respectfully decline your request.
Thanks again for your inquiry.
I wish you all the best.
[Optional]
I do have a few colleagues who I think would do an excellent job for you. Would you like me to send you their names?
If you like, I could also send an introductory email?
<You>
Notes & Strategy
A short, respectful reply is all that’s needed.
Informing the client of your area of expertise is a good strategy because it lets the client know where you excel and do your best work.
The prospect may come back to you one day in need of your service or recommend you to someone else.
Cold prospect inquiries (where you haven’t vetted the prospect) aren’t always ideal clients, so be wary of referring them to your closest colleagues.
They may wish you hadn’t made the referral.