How to respond to a vague request for rates.
Overview
Don’t over-invest your time with prospects who are bargain hunting. Begin an email dialogue to get a sense of who they are and what they’re after. If you discover their needs are aligned with your offerings, invite them to join a discovery call.
Hi <Prospect>
Thanks for reaching out. I’d love to discuss how I can contribute to your project.
Typically, I like to schedule a discovery call to discuss the scope of work, but first, I’d like to get some more information from you.
Could you describe the problems you’re currently struggling with and what prompted you to reach out to me today?
When I have a better understanding of your situation, we’ll have a more productive call.
I await your response and look forward to scheduling a meeting.
Kind regards,
<You>
Notes & Strategy
Many prospects are just “fishing for rates.” Don’t waste your time with this.
Your goal is to pre-qualify a prospect—quickly.
Before scheduling a discovery call, it’s best to find out what they’re struggling with.
The amount of detail in their response demonstrates how serious they are.
Asking the client, “what prompted you to reach out to me” will help you determine the project’s urgency.
Clients who are serious about working with you will follow up with copious details.
Prospects who email you back with little detail and cryptic messages are not worth your time.