Reaching out to past clients to inquire about new business.
Overview
Your previous clients are the single best way to drum up new business. It’s easier to sell your services to someone who’s already bought from you and who’s worked with you. If your previous relationship was solid, you’ve already gained their trust. Trust is the best selling device out there.
Hi <Client>,
It’s been a while! I just wanted to reach out and see how things are going with you. Anything new and exciting?
[Alternative Opening]
I was thinking about you the other day, and then I saw on <Instagram / Facebook / LinkedIn > that <something interesting that happened>. Congratulations!
I’m currently <detail work you’re doing>.
I’ve just helped a recent client <recent client win / impressive client result>.
Do you need help with anything? I know how busy you are and you may have your hands full!
I enjoyed our work together and I have some availability in <month>. I would welcome an opportunity to work with you again.
If you’d like to discuss, I could schedule a call either <day, date, time> or if that doesn’t work, how about <day, date, time>.
I hope you’re doing well and I look forward to hearing from you.
<You>
Notes & Strategy
Be specific about a recent client win you achieved.
It will help you stand out.
Focus on the results you’ve achieved, not just “what you do.”
If a client is interested, it’s best to get them committed to a call.
It gets them talking about their needs.
This moves the process along and helps solidify their commitment.